South African clothing label, Jet, just won the internet today in my opinion. They’ve released their new Love Yourself campaign for the month of love, with the help of 8 gorgeous girl next door women of all races, shapes and sizes.
This is what they had to say:
“Our Love yourself no matter your size campaign uses positive adjectives to describe bra cup sizes. From 40Foxy, to 34Bewitching and 32Amazing, this shows that no matter how big or how small your body and bra size, it’s more important to love yourself and celebrate your flaws.”